Leaders define goals

As a leader, one of your critical roles is to set goals. Preferably through a strategic planning process. Not just to set goals, but to set goals that challenge the team, are clear and ones that define what the outcome should be and when it is expected to achieve it. If the team doesn't know what is expected, they can't be expected to achieve great results.

Having clear goals also lets the team know where they should not be focusing their time. When you have strong goals and they are communicated, measurable, and strategic, it drives every ones focus on the right things. It is up to the leadership to make sure everyone is on the same page. In your communication, you should relay how the goals affect the growth and prosperity of the company. Then break it down to what it means to everyone. When people understand what's expected and what's going on you have a much higher level of commitment, quality, job satisfaction and results.